Chief Marketing Officer
Nate Porter is the Chief Marketing Officer at Jameson Management. He has spent the past decade of his career exploring online marketing techniques and strategies in the context of local, service based businesses. His strategies often run counter to mainstream thinking on marketing and have proven very successful in growing brand reach and acquiring new clients. Prior to his role at Jameson, Nate has led several marketing startups to success and acquisition so he understands the ins and outs of building and running a small service-based business.
Nate grew up in a small town where the only dentist was 30 minutes away. Two decades later that small town has nearly doubled in population while the number of dentists has grown by 8x. This illustrates the increasingly competitive nature of dentistry and demonstrates why it is more important than ever to deliver excellence in everything from marketing to the patient experience.
Nate passionately believes authentic and personal interactions with patients are key to growth and success. His strategy puts the patient at the center of the user journey. The explosion of smart devices and wearables has only served to increase the noise and decrease the attention span of potential patients making it even more critical that marketing messaging is fine-tuned to break through the noise. Nate takes a data-driven approach to testing his strategies which helps to ensure the best possible results.
Nate Porter is a great resource on topics related to online Dental Marketing. His holistic approach to the patient journey stands in contrast to many focusing on a single platform or a narrow aspect of marketing.