Social Media Content That Attracts New Patients

Nearly every business has an online presence these days. So if you want your dental practice to stand out as an authority and attract new patients, you need to make the most of online platforms and invest in dental practice marketing, an approach that can dramatically increase your bottom line.

Of course, simply being online isn’t enough to stay ahead of the competition; you must craft engaging, relevant, and informative social media posts that draw your target audience in. With that in mind, we’ve broken down the factors that go into building solid social media posts for your practice.

Choosing the Right Social Media Channels

With so many online platforms claiming to be the best, it can be challenging to determine which ones to prioritize. For dental practices, we recommend focusing on Facebook, Instagram, and YouTube.

There are various benefits to each of these: Facebook remains the most used social media platform in the world. Around 50% of Instagram users are between 18 and 34, which makes it great for reaching younger families. And YouTube allows you to create informative videos that showcase your brand’s personality and connect with viewers. 

Anatomy of a Great Social Media Post

Once you’ve determined which platform (or platforms) you want to post on, the next step is to craft compelling content. While doing so can certainly prove easier said than done, you can start attracting new, loyal patients in just a few clicks once you get the hang of it.

Here’s how to build effective social media posts for each of today’s biggest platforms:

Facebook

Getting started on Facebook may seem daunting at first. With so many posts competing for potential patients’ attention, how can you effectively stop the scroll? Posts that will reach a high number of people who fall into your target audience on Facebook require engaging visuals and clear calls to action.

For example, you can share a photo of a smiling patient and include a promotion for a discounted new patient cleaning. In doing so, you show the great results people can expect from your office while also incentivizing them to schedule an appointment. 

Instagram

Instagram posts are all about storytelling, which means your creativity can truly shine. Consider sharing a series of posts chronicling someone’s journey toward a new smile. Perhaps they start off insecure and nervous about their teeth but end up with a glowing smile and a confidence boost, all thanks to your practice. Don’t forget to use hashtags and high-quality images to grab people’s attention and generate more leads.

YouTube

Creating videos about your dental office can give your brand a unique voice that piques the interest of both current and potential patients. 

You can do something as simple as a tour of your facility or choose to go more in-depth about the treatments you perform. The sky’s the limit when it comes to video content, but the key is to be friendly yet authoritative. You want to show off your expertise in a way that won’t turn prospects off.

You can then share links to your YouTube videos on your other social platforms to spread the word and boost your search engine optimization in the process.

Tailoring Posts for Dental Marketing

First, think about what makes your dental practice unique. How do your services differ from other practices in the area? What makes your team stand out? Is there a specific treatment you’re known for, like veneers or implants? You want to tailor your posts in a way that showcases your practice and its strengths without sounding too “salesy” or using too much medical jargon. 

You also want to use the right strategies to boost your search engine optimization. The goal is to have fun and give your brand a personality while still positioning yourself as a reliable dental expert through the use of the right keywords. The better you can execute this, the better the results you can expect.

Lastly, try to use your posts to build trust and put potential patients at ease. Explain how gentle your hygienists are or how kid-friendly your reception rooms are. While this won’t guarantee that everyone will love walking through your doors, it will at least help reassure them that you and your team are ready to provide the care they need.

Connect with your audience on social media in a way that converts new followers into new patients.

When you consistently engage with your audience online, you attract potential patients that you can then retain by posting interesting and informative content. Making proper use of platforms like Facebook, Instagram, and YouTube can separate you from your competitors by providing your office with an engaging personality and brand voice. 

As a busy dental practice owner or manager, however, you may not have multiple hours a week you can dedicate to developing an effective social media strategy. But you don’t want your social media marketing to fall by the wayside, either, so what else can you do? That’s where the social marketing experts of Jameson Management & Marketing can help.

We know the ins and outs of dental practice marketing, and we’re ready to help take your brand to new heights so you can start seeing results. For more information about our services and how we can help you succeed on social media, contact us today.