Leveraging Social Media To Reach Your Dental Practice Goals

As a busy dental practice owner or manager, social media marketing may not be your main priority. But if you’re looking to meet new goals for your practice, attract younger patients, boost your online visibility, and improve search engine optimization (SEO), you must be active on as many social media platforms as possible.

Fortunately, you don’t have to navigate this digital world alone. Jameson Management & Marketing is here to break down 6 social media tips for dental practices that will help take your business to the next level.

The Popularity of Social Media

Social media is more popular than ever—and there are no signs that that popularity will wane anytime soon.

If you want to connect with a larger, more engaged audience, it’s crucial that you create a business profile on popular social media platforms like Instagram and Facebook if you haven’t already. The sooner you tap into this market, the better results you can expect for your dental practice.

6 Tips for Dental Practice Social Media Success

There are many factors to consider if you want to set your dental practice up for social media success. Here are half a dozen tips to get you started.

1. Choose the right platforms.

With so many social media platforms out there, how do you know which ones will best attract new patients to your practice? One helpful step is to consider your target audience.

If you’re looking to attract more young patients, a platform like Instagram, which has a heavy Gen Z and millennial audience base, will be your best bet. Conversely, if you want to target older adults, Facebook is the way to go.

2. Create engaging content.

You want to share content on your social media pages that resonates with your audience. When in doubt, stick to the 80/20 rule: 80% of your content should be useful and entertaining, and the remaining 20% should promote your practice.

The key is to create relevant content that will pique your audience’s interest while suggesting your practice as the solution to their problems.

3. Post consistently.

Make it a point to post on your social media pages frequently. If you don’t post enough, you’ll risk seeing lower engagement. Whether you’re aiming to post once per week or seven times per week, the number should be realistic for you to maintain.

It’s also important to keep the same brand voice across all of your content. Make sure your tone is consistent across different platforms, and try to consolidate your branding as much as possible.

4. Leverage visuals.

Social media users respond well to attention-grabbing photos, videos, and graphic designs, so don’t be afraid to get creative in that department.

Video content, for example, is becoming increasingly popular and can help your dental practice go viral on a local scale. Focus on creating videos that are short, to the point, and engaging to yield the best results.

5. Encourage patient engagement.

Let’s face it—most patients don’t love going to the dentist. However, if you add some personality to your brand and encourage patients to engage on social media, you can lessen the unease many people feel regarding their oral health.

Be friendly, answer patient questions, and solicit feedback from your audience to give them an exceptional dental experience they’ll brag about to their friends.

6. Measure and adapt.

As you establish your social media presence, it’s important to measure how your campaigns are performing. Are you gaining followers or experiencing increased engagement? Is this engagement resulting in new patients?

You must be able to adapt and switch up your marketing strategy if your metrics aren’t where you want them to be. Flexibility is vital to perfect your social media campaigns.

How a Partner Can Help: Jameson Management & Marketing

Considering all the work it takes to run a successful dental practice, you may not have much time left over for social media marketing. That’s where a reliable partner like Jameson Management & Marketing can help.

Partnering with an experienced social media team allows you to spend less time on your phone or computer and more time ensuring that your practice operates smoothly. You can rest easy knowing the content your account posts is optimized and specially designed to boost engagement and, in turn, your patient base.

Social media is an effective tool  for dentists to attract and retain new patients. Starting with the above six tips can position your dental practice as an approachable industry expert.

That said, consistently posting high-quality content on social media takes time and effort, which is why it’s worth considering partnering with a content marketing agency that can handle this duty for you. Jameson Management & Marketing is your trusted provider of exceptional content marketing. Contact us today to learn more about our services.