Answers to Your Dental Blog Questions

Are you curious if dental blogs truly make a difference? You’re not alone. This article will dive into the significance of short-form and long-form blog posts in your dental marketing strategy. Fun fact: On WordPress.com alone, an impressive 409 million readers generate over 20 billion monthly views. Blogs are here to stay, so let’s unravel the key benefits that can elevate your dental practice and set you on a path to success.

Businesses that blog attract 126% more leads, according to HubSpot. For dental practices, blogging isn’t just a trend—it’s an indispensable tool that attracts a steady stream of new patients and keeps existing ones engaged.

1. How do blogs improve my dental website’s SEO?

Blogs play a pivotal role in elevating your dental website’s SEO. Strategic keyword usage and high-quality content engage readers and boost search engine rankings. When you optimize your blog posts, you enhance visibility, making your dental practice more discoverable. 

Interestingly, 56% of consumers make purchases after reading a company’s blog, emphasizing the influential role of blogs in attracting new customers. For dental practices, this trend means that blogging done right increases visibility and helps potential patients easily find your services through search engines.

2. How can dental blog articles provide clear answers to patients’ questions?

Informative and patient-centric blog content is a valuable resource considering 71% of consumers perform online research before scheduling appointments. Blogs go beyond what you might address on your FAQ page (hint: you need one of those too) and answer common dental questions about crowns, fillings, teeth-whitening treatments, and so much more. For dental practices catering to families, where moms actively research positive dental experiences, the impact is even more significant. Nearly 98% of mothers with children under 18 will actively use the internet this year. Blogs position your practice as a go-to source for their dental-related queries.

3. How do blog posts highlight the dental services I offer?

Blog posts are a dynamic complement to your service pages, effectively showcasing your practice’s range of dental services. Through informative content, your practice’s blog can educate patients on everything from fillings to implants and everything in between. 

Internal links are important, too, aiding Google in understanding and ranking your site. By strategically linking your blog to relevant service pages, you create a symbiotic relationship that enhances both user experience and search engine visibility—a win-win for your dental practice.

4. How can blogs help me establish credibility with new patients?

Google’s EEAT principle—experience, expertise, authoritativeness, and trustworthiness—is all about the importance of credibility. Authentic, consistent, and relevant blog posts attract a growing audience, which increases site traffic. Transparency and consistency in actions and information-sharing build trust, a foundational element for dental practice growth. These actions help your dental blog become a reliable resource, solidifying credibility with new patients.

5. What are SEO keywords?

SEO keywords, also known as “keywords” or “keyphrases,” are integral terms strategically embedded in online content to enhance search engine rankings. Unearthed through keyword research, their selection hinges on factors like search volume, competition, and commercial intent. 

In dentistry, relevant keywords may include “best dentist in City, State,” “tooth decay,” “healthy teeth,” and “smile makeover.” Integrating these terms thoughtfully into your content optimizes your dental website for improved visibility and search engine performance.

6. How long should my blogs be?

While the ideal blog post length for many businesses is between 1,500 and 2,500 words, dental spaces often find success with content around the 800-word mark. This length offers enough information for readers to make informed decisions without overwhelming them. In the dental field, concise yet informative content effectively keeps readers engaged and satisfied with the information provided.

7. How often should a dental office post on social media?

For an effective social media strategy, consider these posting frequencies: 

• Facebook: one time per day or five times per week
• Twitter: three to five times per day
• LinkedIn: one time per day

Leverage your blog content, which provides valuable material for engaging posts. Avoid patient-specific discussions to prevent HIPAA violations. As far as posting frequency, we recommend a balanced approach: post to your social media accounts a minimum of three to four times weekly to maintain consistent interaction and keep your audience informed without overwhelming them.

8. What dental blogs should I start with?

Begin with cornerstone blogs that serve as foundational pillars for your dental content. Cover fundamental topics like proper toothbrushing techniques, tooth-friendly foods, steps to take in a dental emergency, and guidelines for protecting teeth during sports. 

These cornerstone blogs become go-to resources for your audience. You can frequently link back to them from new content as well to create a comprehensive and interconnected wealth of dental information for your readers.

9. Do people really read blogs?

Absolutely! In fact, 77% of internet users regularly dive into blog posts, and 80% of bloggers attest that blogging yields tangible results for their businesses. When it comes to dental practices, this trend is significant. Considering that 44% of buyers (or patients) consume three to five pieces of content before engaging with a seller (your dental practice), blogs inform and influence potential patients. This makes blogging an essential component of a successful dental marketing strategy.

10. How do I get started with a blog for my dental practice?

Getting started on your dental blog journey involves a few key steps. First and foremost, find a topic you genuinely care about—this is foundational to a successful blog. Reading blogs from other dental practices can help you gather inspiration and insights. Choose a name that reflects your practice’s identity. Opt for a suitable platform (ideally, your website), start small, and gradually build your online presence.

Use widgets for added functionality and, most importantly, be patient. If it feels overwhelming, enlist the help of Jameson Management & Marketing, leaders in dental practice marketing. Simply choose your plan and let us guide your dental blog endeavors.

11. Are there other benefits to dental blogging?

Dental blogging offers advantages beyond enhancing your online presence. For one, you can showcase your skills and attract new patients by demonstrating expertise. Publishing informative content also drives more traffic to your website. 

Build a distinguished online brand and stay up to date on the latest industry trends. Blogging opens new avenues for patient education and engagement and fosters a sense of community. Make new connections within and beyond your field. To maximize these benefits, plan content effectively, publish it strategically, and promote your dental blog consistently.

Gain visibility for your dental practice with strategic dental blogging.

Armed with the answers to the above questions, you now understand the potential dental blogging has for your practice. It’s a significant piece of the dental marketing puzzle to enhance SEO, build trust, and engage your patients. If your practice does not have its own blog already, consider using these insights to get started as soon as possible. By publishing valuable dental-related content, you can make your practice stand out as a trusted resource for both new and existing patients.

If you want to leverage the power of dental blogging but don’t have the time or resources to do it all on your own, Jameson Management & Marketing can help. Contact us today to get started.