Marketing
Developing Your Dental Practice With Marketing Help: A Case Study
Developing your dental practice, to be specific, marketing your practice is much more difficult than you ever imagined. You want your marketing efforts to match who you are as a dentist.
Read MoreHow to Honor Your Patient and Overcome Patient Objections Simultaneously
Permission-based case presentation is a tool you can use to overcome patient objections more effectively.
Read MorePresenting Large Cases: Making Use of Time, Tools, and Space
Case presentation can be a relationship-building experience.
Read MoreWhy You Want a Website Your Dental Patients Will Love
Growing a Dental Practice with a Good Dental Website You’re good at what you do. No one has to trust you on that, either, because your patients have nothing but good things to say about you and the experience they’ve had in your office with your team. But what does your dental website say? You’re looking…
Read More10 Reasons Your Potential Patients Aren’t Coming to See Your Dental Practice
How to Grow Your Dental Practice Growing a dental practice isn’t easy. It takes hard work, time, and dedication to continually seeking to improve and grow with the practice. A vital part of growing your practice is welcoming new patients. But what do you do if you’re not seeing many new patients? Evaluate your dental…
Read More10 Ways Millennials are Changing the Local Dental Practice
By Marisa Porter, Chief Creative Strategist at Jameson I’m a millennial. Though I’m right at the cut-off point, I think more like a millennial than I think like any other generation. I’m part of the micro-generation named the Oregon Trail Generation. The kids of this micro-generation were kids right at the sweet spot between the…
Read MoreWhat No One Tells You About Dental Marketing
I was at a marketing summit a few months ago and was attending the fifth session of the day about social media trends when it hit me: Why does the conversation in the marketing space always seem to focus in on a niche marketing platform or new trend? Instead, why isn’t there more focus on…
Read MoreShifting Your Dental Business Efforts with the Digital Age
We as a society have entered into what economists and the like are calling The Fourth Industrial Revolution or as Deloitte Global calls it, “The Big Shift”.* The digitization of the way we as a society function and interact through technology is dramatically shifting the way businesses are starting to function both with the internal…
Read MoreOvercoming “I’ll Think About It”
In 2013, a Gallup poll revealed that 1/3 of the American population did not visit the dentist in that entire year. A saddening truth when it comes to the prioritization of dental health in the mind of the patient. The ADA released survey results in 2014 on why adults forgo dental care. While the results…
Read MoreTelephone Technique: The Window to Your Dental Practice
Did you know that you have less than 15 seconds to make a great impression with someone? Did you know that the first words out of your mouth when answering the phone are judged not only on what you say but also how those words are spoken? Did you know that the first words out…
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