Marketing
What No One Tells You About Dental Marketing
I was at a marketing summit a few months ago and was attending the fifth session of the day about social media trends when it hit me: Why does the conversation in the marketing space always seem to focus in on a niche marketing platform or new trend? Instead, why isn’t there more focus on…
Read MoreShifting Your Dental Business Efforts with the Digital Age
We as a society have entered into what economists and the like are calling The Fourth Industrial Revolution or as Deloitte Global calls it, “The Big Shift”.* The digitization of the way we as a society function and interact through technology is dramatically shifting the way businesses are starting to function both with the internal…
Read MoreOvercoming “I’ll Think About It”
In 2013, a Gallup poll revealed that 1/3 of the American population did not visit the dentist in that entire year. A saddening truth when it comes to the prioritization of dental health in the mind of the patient. The ADA released survey results in 2014 on why adults forgo dental care. While the results…
Read MoreTelephone Technique: The Window to Your Dental Practice
Did you know that you have less than 15 seconds to make a great impression with someone? Did you know that the first words out of your mouth when answering the phone are judged not only on what you say but also how those words are spoken? Did you know that the first words out…
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