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Dental Marketing

The Jameson Files 116: Marketing – Where do I even begin?

By Carrie Webber, Owner, The Jameson Group | October 21, 2020 | 0

Episode 116 Where to start on your dental office marketing efforts

Welcome everyone to the Jameson files. I’m Carrie Webber. And I’m your host for the Jameson Files podcast. I’m joined today by Jameson’s chief marketing officer, Nate Porter. So Nate,…

10 Tips For Choosing a Name For Your Dental Practice

By Marisa Porter | April 30, 2020 | 0

By Marisa Porter and Mindy SchoenemanChief Creative Strategist and Editor-in-Chief From the logo to your patients’ impression, to other practices in the city, here are 10 things to consider when…

How to Battle Entropy and Friction in Your Business As You Plan for the Future
Where Does Patient Financing Fit in Today’s Dental Patient Experience?
Episode 121 – Plotting Your Course for the Year to Come
Episode 122 – Dr. Mark Hyman: Fired Up! Keeping a Team Motivated to Do the Good, Hard Work
The Jameson Files Episode 120 – Teresa Duncan: Are You Managing Insurance or Is Insurance Managing You?

In Other News

What's your business plan for the forward momentum of your practice?

February 18, 2021 by Carrie Webber, Owner, The Jameson Group

How to Battle Entropy and Friction in Your Business As You Plan for the Future

Your Path of Sustainability and Growth for 2021 My husband Jess and I are owners…

February 18, 2021 by Carrie Webber, Owner, The Jameson Group

Where Does Patient Financing Fit in Today’s Dental Patient Experience?

Patient financing is an invaluable tool. As a profession, the storm we have withstood during…

The Jameson Files Episode 121 Carrie Webber

February 11, 2021 by Carrie Webber, Owner, The Jameson Group

Episode 121 – Plotting Your Course for the Year to Come

Hello, and welcome to the Jameson Files. I’m Carrie Webber and I’m your host. And…

February 11, 2021 by Carrie Webber, Owner, The Jameson Group

Episode 122 – Dr. Mark Hyman: Fired Up! Keeping a Team Motivated to Do the Good, Hard Work

Carrie Webber: Welcome to the Jameson Files. I’m your host, Carrie Weber. And it’s such…

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Leadership Coaching

As with everything on the business side of dentistry, leadership isn’t something that is taught or frequently discussed in dental school, yet here you are leading a team of dental professionals toward your vision and goals for your practice. Are you feeling stuck or overwhelmed? Through effective support in Jameson coaching and through regularly held Jameson Leadership symposiums, we can help you develop your skills as a business owner and leader so that you can create an all-star team of leaders on your team that are cohesively working toward a common set of goals.

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Increased Production

At Jameson, our mission is to help dentists and teams become more productive, more profitable, and ultimately more fulfilled in their practicing lives. Through in-office business and hygiene coaching to full-service marketing, our team at Jameson has your overall productivity and profitability in mind as we work to build your practice up with strong foundations for growth through comprehensive coaching and marketing support. Let us help you pursue and achieve your ideal practice vision. Contact us to schedule a complimentary Jameson Discovery Call today!

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Patient Retention

In any business, the key to consistent, steady growth is through the retention of the patients/customers/clients you already have and building from there. Do you have systems in place that builds loyalty in your patient family? Are you effectively communicating and building value for appointments and for continuous care so that your patients not only schedule appointments but also keep them? Let the Jameson advisors help you and your team elevate your communication, scheduling, retention and customer service skills so that you can build your practice more effectively from within.

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Case Acceptance

Most dental practices have more dentistry diagnosed and unscheduled with their patient family than could ever be delivered in a year – or sometimes in 10 years! This is a tell-tale sign of the importance of excellence in case presentation and the new patient experience. Through your work with a Jameson advisor, you and your team will not only learn how to communicate to patients more effectively regarding their care, but incorporate processes that will help your patients say YES more frequently to the dentistry they want and/or need.

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Hygiene Optimization

Is your hygiene department as productive as it could be? Are your patients staying consistently active in their continuous care? Jameson’s hygiene coaching provides you with detailed clinical coaching, communications skills coaching and process development for the entire team so that your hygiene department can thrive! Jameson practices on average see an over 40% increase in hygiene production alone through the implementation of Jameson hygiene systems and skills.

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Systems Development

One of the most commonly shared areas of need in dental practices we speak with is the need for the implementation of or the streamlining of practice systems. In both your business and hygiene departments, the success of your practice is in direct proportion to the success of your systems! Jameson’s method of in-office and virtual coaching helps you and your team develop stronger, more consistent and more effective systems – from scheduling and case presentation to hygiene retention and collections – so that you can have a healthier, happier practice.

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Propel Coaching Package

The Propel Coaching Package Includes:

One to two days of in-office coaching with you and your team on the specifically identified system or area of need.
One pre-session phone call or virtual session with your Jameson advisor to determine the specific agenda and learn more about your goals for your time together.
One post-session coaching call or virtual session with your Jameson advisor to follow-up on action plans from your in-office time together, troubleshoot areas of need, determine next steps and answer questions for you and your team.
Jameson resources relevant to your session to be assigned and determined by your Jameson advisor.
All advisor training is included in your investment.

Cover Band Website Package

The Cover Band Website Package Includes:

A personal Jameson Marketing guide through the initial setup process
Our core web platform, designed from the ground up for dentists
Online Review Gallery (Google, Facebook, Yelp, Yellow Pages)
Essential best practices for site structure and SEO markup
Before/After Procedure photo/video gallery
Team photo gallery
Easy to use site editing tools
Rich reporting and analytics
Custom template website personalized with your colors and brand.
Training on editing and updating the platform.
Our expert content development team will develop content outline and write original and unique site content for up to 5 services + 5 other pages.
Rich reporting and analytics

Cover Band Marketing Plan

The Cover Band Marketing Plan Includes:

A dedicated Account Manager
Optimization of Existing Site Content
Content Marketing for 1 Location (Low to Medium Density and Competition)
Optimization of Technical and Local SEO
Management of One Social Media Platform
Local Listings Review and Report (Quarterly)
Local Listings Management
Call Tracking and Reporting
Monthly Engagement and Conversions Reporting

Jameson Practice Builder Program

The Jameson Practice Builder Program Includes:

Fee is determined based on your need and the number of in-office visits your plan includes in a 12 month period.
In-office coaching days with a Jameson advisor for you and your entire team.
Monthly coaching calls/virtual sessions with your Jameson advisor to keep moving your progress forward.
Seats to Jameson’s Leadership Symposium in Oklahoma City, OK, led by Jameson founder, Cathy Jameson, PhD.
Jameson products and educational resources.
Monthly monitoring of your practice’s Key Performance Indicators.
An optional marketing assessment by the Jameson Marketing team.
All advisor travel is included in your investment.

Jameson Office Evaluation

The Jameson Office Evaluation Includes:

In-office evaluation and assessment of your practice by a Jameson advisor
Evaluation of your practice data and numbers to determine baseline operations.
Interviews with your team members to help determine their perception of the practice and roles within the practice.
Assessment of your practice systems and performance while you are up and running, seeing patients.
A determination of your practice’s strengths, weaknesses, opportunities and threats (SWOT analysis) based upon what is uncovered in your reports and performance.
Debrief by your Jameson advisor, executive summary report and recommended next steps based on top opportunities for growth and refinement will be provided.
All advisor travel is included in your investment.

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