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5 Dos and 5 Don’ts of Engaging Your Audience on Social Media
Why is social media marketing so important? When it comes to managing dental practices, being active on social media is crucial. While getting likes and shares is important, it’s more about the long-term goals: building your brand, connecting with patients, and making sure they’re happy. Consider that over 302 million people in the United States…
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Empowering All Users: Web Accessibility on the Dental Web 2.0 Platform
The Importance of Accessible Websites Web accessibility is not an optional program for businesses with an online presence. And while laws around may seem vague, noncompliance can lead to serious consequences, as seen in the Domino’s Pizza accessibility lawsuit. In late 2019, the Supreme Court upheld a lower court’s decision, denying Domino’s petition questioning whether…
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9 Tips To Leveraging Testimonials for Dental Marketing Success
What are patient testimonials? Testimonials are powerful endorsements that capture the positive experiences and satisfaction of patients. Serving as compelling social proof, patient testimonials are key in shaping a practice’s brand image. These stories help potential patients contemplate dental procedures, providing valuable insights into a dental practice’s effectiveness. They are a great way to reassure…
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Credentials and Qualifications: Building Trust Through Dentist Bios on Your Website
Why is a dentist bio so important? In dentistry, trust is the foundation of strong patient relationships. Your dental practice website serves as a virtual front door, and dentist bios play a crucial role in building that trust with both current and potential patients. In this article, we’ll show you what to include (and what…
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Beyond the Inbox: 3 Reasons Dentists Shouldn’t Overlook Direct Mail
The Relevance of Direct Mail for New Patient Acquisition The influence of direct mail is still stronger than many realize. According to Lob’s 2023 State of Direct Mail report, 74% of marketers swear by its unmatched ROI and response rates. In an age that focuses so much on digital marketing tactics and overflowing email inboxes,…
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Ensuring ADA Compliance: A Cornerstone of Effective Dental Marketing
What is ADA compliance? Enacted in 1990, the Americans with Disabilities Act ensures equal opportunities for individuals with disabilities. This law extends to online spaces, making this compliance applicable to websites, apps, and communications. But ADA compliance is more than a legal requirement—it’s a fundamental aspect of inclusive dental marketing. Accessibility broadens your online content’s…
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SEO and SEM: 5 Reasons Your Dental Practice Marketing Strategy Needs Both
Elevating Your Dental Practice Marketing Strategy Having a strong online presence is like having a welcoming front door to your practice. At Jameson Management & Marketing, we get it: The digital landscape can be a bit overwhelming. But don’t worry. We’ve got you covered! This article is your guide to understanding why and how SEO…
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Crafting Compelling Content: The Mechanics of a Great Blog Post
Components of a Great Blog Post In terms of your dental practice’s marketing strategy, blogs can be a game-changer. In fact, according to HubSpot’s latest State of Marketing Report, blogs are still one of the top three marketing channels when it comes to return on investment. This highlights the urgency for dental practices to have…
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Community Events and Dental Marketing: How To Make a Positive Impact
The Power of Community Events When it comes to dental marketing, community events are not just gatherings—they’re golden opportunities. This article explores the key role of community involvement in dental practice growth. Discover how these events can help dentists forge genuine connections, build trust, and stand out in communities bustling with dentists. Join us as…
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The Power of Content Marketing: 5 Ways To Engage Your Audience
What is content marketing? Content marketing is a strategic approach to captivating and retaining an audience by publishing relevant content like articles, videos, and podcasts. This technique establishes expertise and makes sure your dental practice is top of mind when people are ready to find a dentist. Content marketing has become more than a buzzword…
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How To Build a Sustainable Online Presence Through Organic Growth
The Significance of Organic Growth for a Sustainable Online Presence In the world of marketing, organic growth is the core of lasting success. Unlike paid methods, organic growth leverages existing resources to increase outreach naturally. In the dental context, organic marketing strategies are a cost-effective way to foster genuine engagement, generate high-quality leads, and enhance…
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The Power of Video Content: Why Your Social Media Strategy Needs YouTube
The Success of Video Content The popularity of video content on social media is soaring. As Wyzowl reports, videos have become the preferred format for captivating audiences. Around 90% of consumers want more video content from brands, and 89% of brands report positive returns from their video efforts. Navigating this video landscape may seem intimidating,…
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Treading Into Social Media? Here’s the Anatomy of a Great Post
Social Media Content That Attracts New Patients Nearly every business has an online presence these days. So if you want your dental practice to stand out as an authority and attract new patients, you need to make the most of online platforms and invest in dental practice marketing, an approach that can dramatically increase your…
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The Ultimate Google Review Guide for Best Dental Practices
Asking for Reviews as Part of Your Dental Practice Management It should come as no surprise that most people today turn to the internet to check out health care providers before booking an appointment. So if you’re a dental practice owner or manager, then ensuring your practice has positive online reviews is crucial for success. …
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Prioritizing Self-Care: The Key to a Successful Dental Career
The State of Dental Career Burnout and the Need for Self-Care for Dentists Dentists are not only health care professionals but also business owners, which means that they are not immune to burnout. In fact, 30% of entrepreneurs admit to being burned out, while 64% report increased stress over the past two years. An estimated…
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7 Must-Haves To Include in Your Dental Practice Website
The Importance of a Well-Designed Dental Practice Website While many dental practices may think that word of mouth is enough, the fact is that a strong online presence is crucial to long-term growth. A well-designed website enhances credibility and brand recognition and is a vital tool for attracting new patients. This article will explore the…
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Do Blogs Really Work? 11 Answers to Your Burning Dental Blog Questions
Answers to Your Dental Blog Questions Are you curious if dental blogs truly make a difference? You’re not alone. This article will dive into the significance of short-form and long-form blog posts in your dental marketing strategy. Fun fact: On WordPress.com alone, an impressive 409 million readers generate over 20 billion monthly views. Blogs are…
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5 Personality Traits You Need to Be a Successful Dentist
Traits That Will Help You Grow Your Practice Much of your dental practice’s growth will result from strong dentist-patient relationships. Fostering the right set of personality traits can make that process come more easily. Luckily, most dentists already show these important traits, listed below, which play a major role in why they chose dentistry in…
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How Do Blog Posts Help My Dental Practice Gain New Patients?
Do blog posts really attract new patients? The statistics are rather impressive. There are over 1.9 billion websites worldwide and at least 600 million blogs. And in an era where patients primarily look for information online, your practice needs an online presence. What’s the best way to get information to your patients online? The answer…
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5 Tips To Mastering Dental Website SEO and Rank High in Search Engine Results
Why dental website SEO matters. Dental website SEO (search engine optimization) is not just about visibility; it’s about attracting new patients and meeting practice goals. In this blog, we’ll take a deep dive into the nitty-gritty of mastering SEO for your dental practice. Discover 5 essential tips to enhance your search engine rankings: optimizing keywords,…
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Top 4 Dental Practice Systems Where Consistency Counts
Transforming Chaos Into Consistency Chaos. Uncertainty. Stress. Frustration. Blame. Team conflict. Disengaged patients. Rampant cancellations and no-shows. Low treatment acceptance and completion. Do any of these issues sound familiar? If so, you are not alone. The good news is that you have the power to change your dental pracitce’s situation for the better. Often, the…
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What Is SEO and Is It Important for My Dental Website?
What is SEO, and why does it matter for my dental practice? A robust online presence is a cornerstone for dental practices to build trust and attract new patients. In this article, we’ll explore the crucial role of SEO (search engine optimization) in enhancing your dental website’s visibility. By following the tips below, your dental…
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3 Ways To Set Clear Expectations for Dental Team Excellence
Setting Clear Expectations for Excellence Something that we hear at Jameson time and time again from dentists, practice owners, and practice leaders across the country is this: absolute frustration and near burnout from trying to motivate their dental teams to take initiative and deliver exceptional care. Lack of team motivation, inconsistent system execution, poor verbal…
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Measure What Matters: How To Unlock Success as a Dental Practice Owner (Cont.)
Successfully Growing a Thriving Dental Practice As a dental practice owner, you must do more than deliver exceptional patient care to successfully build and grow a healthy, thriving practice. You also have to track and manage your existing processes and lead your team well. But what exactly should you be monitoring to make sure you’re…
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Measure What Matters: How To Unlock Success as a Dental Practice Owner
Unlocking Unlimited Growth for Your Dental Practice As you step into owning and leading a dental practice, it is important to understand and embrace the fact that from this point forward, your responsibilities extend beyond delivering excellent dental care to your patients. You must also consistently monitor and refine your business systems and processes, not…
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Social Media for Dental Practices: 6 Tips To Get Started Today
Leveraging Social Media To Reach Your Dental Practice Goals As a busy dental practice owner or manager, social media marketing may not be your main priority. But if you’re looking to meet new goals for your practice, attract younger patients, boost your online visibility, and improve search engine optimization (SEO), you must be active on…
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A Closer Look at 5 Major Google Algorithm Updates
Google Updates That Changed Dental Marketing For better or for worse, the Google algorithm has an incredible impact on how dental practices must approach marketing. When potential patients perform a Google search for a local dentist, you want your practice near the top of the list. However, the criteria that define those rankings are always…
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5 Great Advantages You Have as a Private Dental Practice Over Corporate Practices
5 Advantages of a Private Dental Practice Once you graduate from dental school, you have an important decision to make: what type of practice you want to join. Although corporate practices provide administrative support and other resources, many dentists choose to stick with private practices. When you have a private dental practice, you get to…
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Holiday Tips To Make Your Patients Feel Welcome
Creating a Cozy Holiday Atmosphere at Your Dental Practice The holidays are a time for celebrating and spreading joy, but it can also be a bit hectic and overwhelming for many people. As a dental practice owner, you have a unique opportunity to create a warm and welcoming environment for your patients. By doing so,…
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5 Facts About Workplace Stress That May Surprise You
How Workplace Stress Affects Your Dental Practice Growth With the right team members, it’s possible to increase production, earn high satisfaction scores, and develop a positive reputation in the community. Unfortunately, workplace stress is a major threat to your dental practice: It can reduce morale, increase conflict, and reduce your team’s effectiveness at meeting patients’…
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The Best Texting Guide for Patient Communication
Why Patient Texting Is Becoming the Name of the Game in Patient-Doctor Communication In today’s rapidly evolving digital landscape mobile usage has become a formidable force. In fact, the average U.S. smartphone user now spends around 26 minutes daily texting. What’s more impressive is the staggering 99% open rate of text messages, with a response…
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10 Ways Empathy Results in Better Patient Outcomes
How the Cognitive, Emotional, and Compassionate Aspects of Empathy Play Out in the Dental Field Imagine this: You’re seated nervously in the dental chair, your heart pounding a little too fast. At that moment, a compassionate dental professional enters the room, warmly smiles, and asks how they can make you feel more comfortable. In that…
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Blind People Can Successfully Use The Internet
Why Website Accessibility Matters For Blind People and Visually Impaired Our world is online. It’s the way we function. We use the internet to buy dinner, schedule care appointments, keep in touch, and find necessary information for navigating various aspects of life. Worldwide, the World Health Organization estimates that 15% of the population lives with…
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How To Leverage The Patient-Doctor Relationship Paradigm Shift That’s Taken Place In The Last Four Decades
Here’s how the doctor-patient relationship type you foster directly affects patients’ journeys and sets the tone for your dental practice.
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Being a Dentist Doesn’t Come with a Blueprint. Let’s Make a Successful One.
Would you build a house without a blueprint? How to build a successful dental practice. The most successful dentists aren’t necessarily the ones who studied the most or scored the highest on their boards, but the ones who understand the importance of dental practice management. Unfortunately, most dental schools provide little guidance on how to…
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Why Subscription Website Platforms Are Here To Stay
A Really Brief History of Website Platforms Once upon a time, websites were online calling cards. Think about them like billboards that passersby might see while zooming down the highway of the internet. Except that they often didn’t. Nobody was sure why they had a website, but they were very cool. Then, a long time…
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Episode 150: Interview with Dr. Angela Ferrari at the AACD Annual Meeting, 2023
Our transcript of the discussion between Dr. Angela Ferrari and Jameson Files host Carrie Webber has been lightly edited for flow. To enjoy the audio conversation, you can watch on YouTube or listen to our podcast on iTunes, Google Play, or Spotify. Dr. Angela Ferrari Speaks about the Importance of Team Development Carrie Webber: Welcome…
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4 Reasons You Should Make Your Website Accessible Today
The clarity of the laws around web accessibility will continue to evolve. Accessibility is common sense and a right. Soon, all websites will be required to adhere to some standardized set of rules for accessibility. And before that point, all websites are in danger of litigation, especially in health and care industries.
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Episode 147: Is Your Dental Website Accessible?
Nathan Porter Speaks About the Importance of Website Accessibility Our transcript of the discussion between Nathan Porter and Jameson Files host Carrie Webber has been lightly edited for flow. To enjoy the audio conversation, you can watch on YouTube or listen to our podcast on iTunes, Google Play, or Spotify. Jameson Files Episode 144 Carrie:…
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Episode 146: Powerful Practice Culture with Judy Kay Mausolf
Tangible Steps You can Take to Build a Powerful Practice Culture The following podcast has been lightly edited for flow. To enjoy the audio conversation, you can watch on YouTube or listen to our podcast on iTunes, Google Play, or Spotify. Carrie Webber: Welcome back to the Jameson Files. I’m your host, Carrie Webber, and…
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Episode 143: Interview with Dr. Mark Hyman at ADA SmileCon 2022
Our transcript of the discussion between Dr. Mark Hyman and Jameson Files host Carrie Webber has been lightly edited for flow. To enjoy the audio conversation, you can watch on YouTube or listen to our podcast on iTunes, Google Play, or Spotify Dr. Hyman Recounts His Lifelong Commitment to Continuing Education Carrie Webber: Welcome to…
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Episode 145: 5 Things You Need to Know About The Emergence of AI in Dentistry
Below, we’ve compiled the key points discussed in the Jameson Files Episode 145. To enjoy the full episode you can watch on YouTube or listen to our podcast on iTunes, Google Play, or Spotify. Jameson Files Episode 145 – The Emergence of AI in Dentistry with Mike Buckner from Pearl Carrie Webber : Welcome to…
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Episode 142: How To Prevent Broken Appointments and No-Shows
Our transcript of the podcast with Jameson Files host Carrie Webber has been lightly edited for flow. To enjoy the audio conversation, you can watch on YouTube or listen to our podcast on iTunes, Google Play, or Spotify Welcome to the Jameson Files. I’m your host, Carrie Webber, and I’m so happy to be back…
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Episode 141: Building Your Ideal Dental Team
Below, we’ve compiled the key points discussed in the Jameson Files Episode 141. To enjoy the full conversation, you can watch on YouTube or listen to our podcast on iTunes, Google Play, or Spotify What we want to talk about today are what are the trends that were consuming your minds and your time this…
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Episode 144: Understanding Patient Financing in 2023
What role does patient financing play in helping patients receive the type of treatment they’re looking for? Below, we’ve compiled the key points discussed in the Jameson Files Episode 144. To enjoy the full episode you can watch on YouTube or listen to our podcast on iTunes, Google Play, or Spotify. Jameson Files Episode 144…
Read More 5 Best Patient Communication Software Programs
Why do you need the best patient communication software on the market? Dental communication software makes it easier and less time-consuming for dentists to communicate with their patients. Many software packages integrate with existing practice management solutions, eliminating the need to enter patient data multiple times. Additionally, 80% of patients prefer to use digital communication…
Read More 5 Reasons To Try Virtual Coaching
Virtual coaching can take your dental practice to the next level. If your dental practice feels like it’s spiraling away from you – growing too fast, growing too slow, or even raising issues with creating a unified team of dentists and assistants – consulting services can provide the needed clarity and direction. With a coach…
Read More 5 Ways To Increase Production In Your Dental Practice
How To Close More Treatment Plans and Increase Production in Your Dental Practice The ADA reports that dental practice ownership is declining, and while there are many factors contributing to this, some probable causes are likely the challenges of cash flow and production. Unless you’ve established the essential habits of a successful practice consistently for…
Read More 10 Reasons Goals Are Important for Your Dental Practice
Dental practice goals help you maximize your potential. Having your own dental practice is fulfilling and potentially lucrative, but it does not happen overnight. Even if you have an ideal setup with all the latest technology, a well-trained staff, and client-focused amenities that set you apart, developing a profitable practice is challenging. Setting dental practice…
Read More 10 Tips for Finding the Right Team Members To Grow Your Team
Refine your dental practice hiring process. Growing your dental business requires surrounding yourself with the perfect team. Dental management consultants can help you refine your dental practice hiring process so you can recruit the right team members. Let’s take a look at some of the best hiring tips from dental office consulting experts. 1. Ask…
Read More 10 Rules For Planning Your Team Bonus
Here’s how to reward your team members for satisfaction and retention. A dental practice is only as strong as its team members. When you want to reward yours for doing a great job, a bonus is a great way to do so. Financial incentives are a great way to motivate your employees and encourage them…
Read More 5 Reasons To Use a Dental Coaching App
Leveraging Technology To Accelerate Your Practice’s Success Are you looking for ways to grow your dental practice and reach more patients in your community? There are many ways you can enhance your marketing and outreach efforts to position your office as a leading local presence. However, have you considered that one of your most powerful…
Read More What Should You Look for in a Dental Coach?
How To Find the Right Coach for Your Dental Practice We understand your frustration. You studied dentistry, not business management. Your dream was to help people enjoy great dental health, not to spend your days figuring out how to get your team working together to grow your business. So what is the solution? In our…
Read More 9 Leadership Qualities Every Dentist Should Have
Leadership Skills in Dentistry: Why It Matters If you are trying to succeed as a dentist, leadership qualities are likely to be more important than you might at first think. When you are involved in running a dental practice, it is vitally important to be able to lead your team effectively. That means understanding the…
Read More 5 Criteria You Should Use When Evaluating What Insurance Plans You Accept As a Practice
Our dental business consultants can help you make the best choice for your practice. Running a dental practice comes with making countless important decisions, but choosing which dental insurance plans your practice accepts is one of the most important decisions you can make. Insurance coverage is often a big part of how patients afford dental…
Read More 5 Things You Can Do Today to Increase Patient Referrals
Draw your ideal patient to you. When it comes to finding a new dentist, people tend to look for recommendations from those whom they trust. Whether it’s a family member, a friend, or an array of internet reviews, it’s always better to hear what others have to say before scheduling an appointment. If you’re looking…
Read More 10 Posts Dental Practices Can Share on Facebook and Instagram
Reaching your practice’s full potential with social media marketing In today’s age of technology where 85% of American adults have a smartphone, social media has become a powerful tool for any business, including your dental practice. The average American spends 58 minutes per day on Facebook and 53 minutes per day on Instagram, so building…
Read More 10 Rules for Conducting Effective Team Meetings
Fine tune your team meetings to get the most out of them and your team. Team meetings are often necessary, but they can be frustrating. If you feel that team meetings are taking too much time out of your schedule, there are steps you can take to make them more efficient. Dental advisors give the…
Read More 5 Ways to Make Your Dental Practice More Efficient
Keep your practice running at its best. Have you heard the old adage, “Time is money”? When it comes to business, it’s almost always true! By improving your dental practice’s efficiency, you could see more patients, reduce costs, and improve your income. But that is not the only benefit of greater efficiency. Optimizing dental practice…
Read More 6 Ways To Improve Your Dental Practice Marketing
Ace Your Dental Marketing Strategy and Get More Patients You may have the most comfortable office in your whole city or state, but it won’t count for much if no one knows about it. Enter: dental practice marketing, a combination of online and offline strategies to get potential patients through your doors without you having…
Read More 5 of the Best Apps for Dentists
Five Powerful Dental Apps To Help You Grow Your Business and Boost Productivity Whether you’re practicing alone or managing a large team, try these five powerful dental apps to help you grow your business and boost productivity. 1. Facebook Did you know Facebook has over 2 billion active users and more than 50 million businesses?…
Read More 5 Ways To Get the Most Out of Your Dental Coaching Engagement
5 Tips To Help You Maximize Your Investment in Dental Coaching Services Coaching can be of great help to dentists. Whether you’re fresh out of dental school, maneuvering an expansion, or thinking about selling, dental coaching can help you find your path to success in the most direct way possible. Want to be sure you’re…
Read More Episode 140: Mastering the Important Conversations You’ve Been Avoiding
Below, we’ve compiled the key points discussed in the Jameson Files Episode 140. To enjoy the full conversation with our very own Carrie Webber and Kathrine Eitel Belt you can watch on YouTube or listen to our podcast on iTunes, Google Play, or Spotify How to Have Courageous Conversations Carrie Webber: Welcome back to the…
Read More Episode 139: The Team Approach to the Patient Practice Partnership
Below, we’ve compiled the key points discussed in the Jameson Files Episode 139. To enjoy the full episode with our very own Carrie Webber you can watch on YouTube or listen to our podcast on iTunes, Google Play, or Spotify. Hello everyone, and welcome to the Jameson Files. I’m your host, Carrie Webber, and it’s…
Read More Episode 138: The Power of Photography in Your Practice
Below, we’ve compiled the key points discussed in the Jameson Files Episode 138. To enjoy the full conversation with our very own Carrie Webber and Brett Wilson you can watch on YouTube or listen to our podcast on iTunes, Google Play, or Spotify. Carrie Webber: Welcome to another episode of the Jameson Files. I’m your…
Read More Episode 137: How to Beat the Slump and Win Your Practice Vision
Ask the Right Questions, Make the Big Decisions, and Achieve Your Practice Vision Below, we’ve compiled the key points discussed in the Jameson Files Episode 137. To enjoy the full episode with our very own Carrie Webber you can watch on YouTube or listen to our podcast on iTunes, Google Play, or Spotify. Carrie Webber:…
Read More Top 10 Dental Practice Website Trends To Follow in 2022
How Your Practice’s Website Can Keep Engaging Potential Dental Patients in 2022 As the world continues to change, dental practices are changing with it. The way that patients search for and select a dentist has changed drastically over the years. In order to stay competitive in this ever-changing market, dentists must adapt their website strategies…
Read More Episode 136: The Hygienist’s Role in Case Acceptance
Below, we’ve compiled some of the key points discussed in the Jameson Files Episode 133. To enjoy the full conversation with our very own Carrie Webber and Becky Speers, you can watch on YouTube or listen to our podcast on iTunes, Google Play, or Spotify Carrie Webber: Thanks for being with us today! We have…
Read More Episode 135: Intentional Hiring and Training Matters in Your Dental Practice
Below, we’ve compiled some of the key points discussed in the Jameson Files Episode 135. To enjoy the full conversation with our very own Carrie Webber and Dr. Robinson, you can watch on YouTube or listen to our podcast on iTunes, Google Play, or Spotify. Carrie Webber: Hello, welcome to the Jameson Files. I’m Carrie…
Read More Episode 134: Top Tips for Getting More Patient Reviews
Below, we’ve compiled some of the key points discussed in the Jameson Files Episode 133. To enjoy the full conversation with our very own Carrie Webber and Dan Cristelli, you can watch on YouTube or listen to our podcast on iTunes, Google Play, or Spotify. Carrie Webber: Welcome to the Jameson Files. I’m Carrie Webber…
Read More Episode 133: Does Your Practice Need a Reset?
Below, we’ve compiled some of the key points discussed in the Jameson Files Episode 133. To enjoy the full conversation with our very own Carrie Webber, you can watch on YouTube or listen to the podcast on iTunes, Google Play, or Spotify. Carrie Webber discusses the value of a practice reset. Hello and welcome back…
Read More Episode 132: Is My Dental Practice Ready for Medical Billing?
Below, we’ve compiled some of the key points discussed in the Jameson Files Episode 132. To enjoy the full conversation between our very own Carrie Webber and Laurie Owens, you can watch on YouTube or listen to the podcast on iTunes, Google Play, or Spotify. Carrie Webber:Welcome to the Jameson Files. I’m your host, Carrie…
Read More Episode 130: 3 Dental Website Mistakes to Avoid in 2021
Below, we’ve compiled some of the key points discussed in the Jameson Files Episode 130. To enjoy the full conversation between our very own Carrie Webber and Nate Porter, you can watch on YouTube or listen to the podcast on iTunes, Google Play, or Spotify. Nate Porter Talks About Improvements You Need to Make on…
Read More Episode 129: Social Media Matters for Your Dental Practice Presence
Jameson Files Episode 129 – Dr. Todd Christy Discusses Social Media Success Below, we’ve put together a compilation of some of the key points discussed in Episode 129. To enjoy the full conversation between our very own Carrie Webber and Dr. Todd Christy, you can watch on YouTube or listen to the podcast on iTunes,…
Read More Episode 128 – Eric Pook: Effective Practice Lease Negotiation
Heaven forbid if the doctor was to pass away. Many are surprised to know that a lot of the leases are binding to the successors or heirs. So just like a will in an estate planning exercise, if they haven't put in the proper protections to cover themselves or their estates, what happens?
Read More Episode 127 – Grow Your Hygiene Department from Good to Great
Carrie Webber: Welcome to the Jameson Files. I’m Carrie Webber, and I’m so glad that you’re joining us today for another episode. If you’re a part of our Jameson Files community, thank you so much for staying connected with us. I’m excited to be with my teammate and friend Dru Halverson, the chief of advisor…
Read More Episode 126 – Dr. Chad Duplantis: How Going Digital Can Change Your Dental World
Carrie Webber: Welcome to the next episode of the Jameson Files. I’m Carrie Webber and I’m your host. And I’m so glad to have you back with us for another informational, exciting, and what I think is going to be a very fun episode. I’m really thrilled to have a good friend as our guests…
Read More Episode 125 – Amy Logan: What Your Patients Want; Customer Service Musts for Your Practice
Carrie Webber: Welcome to The Jameson Files. I’m your host, Carrie Webber. And thank you for joining us once again for another episode, thanks to our Jameson files community for continuing to follow along with us. However, you listen to podcasts, whether that’s iTunes, Spotify, Google play, or if you’re following, following along with us…
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Building Your Sense of Value for the Work You Do
Ensure your team knows the value of your work. As we work with dental practices across the country, we often are exploring ways to elevate service and the sense of value of care the practice provides from the lens of the patient. But, what if the problem isn’t in the patient’s perception of the value,…
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Episode 123 – Dr. Madow: Dumb Things That Smart Dentists Do
Carrie Webber: Hello everyone. And welcome to another episode of the Jameson files. I’m Carrie Webber with Jameson and I’m your host. And I’m so grateful to those of you that are joining us live on Facebook, but also to those of you that continue to be a part of our Jameson files community and…
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How to Battle Entropy and Friction in Your Business As You Plan for the Future
Your Path of Sustainability and Growth for 2021 My husband Jess and I are owners of two businesses, one of which is The Jameson Group—a company we have been a part of for 20 years and have owned for eight. I spent a great deal of time at the end of 2020 thinking about our…
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Where Does Patient Financing Fit in Today’s Dental Patient Experience?
Patient financing is an invaluable tool. As a profession, the storm we have withstood during the Coronavirus pandemic is extraordinary. As we work through all that is required of us as dental practices to reopen and see patients, one area that may be overlooked at the beginning is how our patients have weathered this storm…
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Episode 122 – Dr. Mark Hyman: Fired Up! Keeping a Team Motivated to Do the Good, Hard Work
Carrie Webber: Welcome to the Jameson Files. I’m your host, Carrie Weber. And it’s such a pleasure to be with you once again. If you’re joining us live, thank you so much for taking the time out of your day to join us for some thought-provoking conversation. If you’re listening to this through our podcast…
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Episode 121 – Plotting Your Course for the Year to Come
Hello, and welcome to the Jameson Files. I’m Carrie Webber and I’m your host. And I’m so glad to have you joining me once again, for another episode of the Jameson Files podcast. Now you may come across this live on the Jameson Facebook page. If so, welcome. We send out our podcast initially via…
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The Jameson Files Episode 120 – Teresa Duncan: Are You Managing Insurance or Is Insurance Managing You?
Carrie Webber: Happy new year. I’m your host, Carrie Webber. I’m so grateful to all of you that follow along on our podcast community. For those of you that watch us on the Jameson Facebook page, either with us live today or on the recording, at a more convenient time for you, we are certainly…
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The Jameson Files 119 – More of That! Growing Your Ideal Patient Base by Referrals
Welcome to the Podcast If you’re joining us on the Jameson Facebook page. I want to say welcome. And thank you for taking the time out of your day to learn and think a little bit with me on how to grow your practice in a healthy and fulfilling way. If you’re not in the…
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The Jameson Files 118 – Your Hiring and Firing Process for Your Dental Team
Carrie Webber (00:13): Everyone. Welcome to the Jameson files. I’m Carrie Weber, and I am your host. Thank you for joining us. Live on Facebook where we do our Jameson files live via live stream every other Wednesday through the end of the year. So thank you for joining us if you’re on live and…
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The Jameson Files 117 – Marketing: Are You Putting in the Work to Build the Value?
Carrie Webber (00:23): Hi everyone. Welcome back to The Jameson Files. I’m Carrie Weber and I’m your host. And I am here with two of my teammates. Nate Porter is back with me this time around our chief marketing officer here at Jameson and our teammate all the way from Vermont is Dan Cristelli our…
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The Jameson Files 116: Marketing – Where do I even begin?
Welcome everyone to the Jameson files. I’m Carrie Webber. And I’m your host for the Jameson Files podcast. I’m joined today by Jameson’s chief marketing officer, Nate Porter. So Nate, thanks for joining me today and thanks to all of you that are either joining us live in our live stream on the Jameson Facebook…
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The Jameson Files 115: Scheduling – Are You Preparing for Feast or Famine?
Welcome to the Jameson files. I’m Carrie Webber with Jameson and I am your host for this podcast. I’m so glad that you’re joining us again today for this episode. And today, what we’re going to be covering is something you may be feeling coming up for you in the fall. We are in September,…
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Common Hurdles to Overcome in Financial Conversations
Make effective financial and case presentations a priority. Margaret Thatcher once said, “Plan your work for today and every day, then work your plan.” I think it would prove difficult to find greater words said about execution in general. When we consider the various aspects of what makes a strong and successful dental practice, preparation…
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Never the Same: Leading Through Change (Yes, Think COVID)
Leading Beyond COVID-19 My husband Jess and I own and run our business together. For the rest of my life, I will vividly remember the continuous intensity in which we have worked in the COVID “pause” in dentistry. It often felt like one continuous day – morning, noon, and night — working on our business,…
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The Jameson Files 114: Rebuild Your Systems and Practice After COVID
New Content and Tools Post-COVID Hi there. I’m Carrie Webber with Jameson and we are so excited to finally be back at recording content for the Jameson files podcast. It’s been some time since we have shifted our focus back to our podcast, and we’re ready to start building new content and tools for those…
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Clarifying and Embracing Your Vision During Practice Transition
How to transition your practice forward. Are you a doctor purchasing a practice and stepping into ownership of an already existing business? Or are you an owner seeking to make big shifts or a stronger stance on your expectations and vision for where you are going? If so it is important to take the time,…
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Where does patient financing fit in today’s dental patient experience?
Storms, Change, and COVID-19 As a profession, the storm we have withstood in the Coronavirus season is extraordinary. As we work through every condition that is required of us as dental practices to reopen and see patients, one area that may be overlooked at the beginning is how our patients have weathered this storm themselves,…
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What We Do for Our Dental Marketing Clients at Jameson
Dental marketing should always yield results. The results are the simplest way to measure whether your investment in dental marketing is paying off or falling short. You should be seeing an increase in phone calls, requested appointments, new patients, and higher production if you’re working with a dental marketing company that is serving you well.…
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The Jameson Files 113: Growing a Multi-Disciplinary Dental Practice as a Husband and Wife Team
Carrie Webber (00:12): Welcome back to the Jameson files. I’m Carrie Webber. And I’m your host. I’m so glad that you’re joining us again, to learn more about the world of dentistry and how you can further improve your pursuit of your ideal practicing life. I am so honored to be joined in this session…
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10 Tips for Utilizing Social Media Marketing for Your Dental Practice
Is social media marketing worth the effort? You have patients to see, continuing education classes to participate in, and a practice to run. You don’t exactly have an overabundance of spare time. So is putting effort into social media marketing worth the time it takes? The short answer is yes. But don’t take our word…
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10 Tips For Choosing a Name For Your Dental Practice
By Marisa Porter and Mindy SchoenemanChief Creative Strategist and Editor-in-Chief From the logo to your patients’ impression, to other practices in the city, here are 10 things to consider when choosing a name for your dental practice. Choosing a name for your practice is no small thing. Do you use your name? Do you somehow…
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Leading Through One of Dentistry’s Hardest Times
By Carrie Webber of The Jameson Group Steering Your Dental Practice Through The Big Pause As you sit and read this message, every one of your dental colleagues in the United States is experiencing what can only be described as “The Big Pause” of dental services and dental care as we know it. Limited by…
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The Jameson Files 112 – Pursuing Your Vision and Values in Dentistry with Dr. Ashly Cothern
Carrie Webber [00:00:10] Welcome back to the Jameson Files. I’m Carrie Webber and I’m your host and I’m so excited to be sitting here today with a dear friend—Jameson client—an amazing dentist. Dr. Ashly Cothern from Dallas, Texas. Dr. Cothern, thank you so much for being with us today. Great to be here. Dr. Ashly Cothern [00:00:31] Dr. Cothern…
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How to Know If Your Dental Practice Is in the Best SEO Marketing Hands
You don’t have to spend weeks learning the ins and outs of SEO to be able to spot bad advice and seek a dental marketing agency that incorporates SEO best practices. Your common sense will take you where you need to go if you follow it and keep these five tips in mind.
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What Is Organic Marketing, and How Can It Grow the Success of Your Dental Practice? Part 2
If you’d like to try an organic marketing approach with your dental practice, we’d be happy to talk with you about what that would look like for you.
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What Is Organic Marketing, and How Can It Grow the Success of Your Dental Practice? Part 1
An organic marketing strategy is built around best practices to position your dental practice in the online results from your potential patient’s search.
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8 Ways You’re Harming Your Dental Team’s Morale and What to Do Instead
Your dental team is vital to your dental practice. As the doctor, your contact with a patient occurs well after they’ve arrived at your practice. The patient has already spoken with your receptionist and the hygienist by the time you see them. If they’ve had a rotten experience with your dental team members, then diagnosing…
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Grow Your Practice by Developing Your Hygiene Team
The development of your team and your systems will not only help your bottom line, but it will also help you provide better care to your patients.
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Why Renting Your Dental Website Will Hurt Your Dental Practice
This article will help you approach dental marketing with an analytical eye to make sure you’re choosing the best option that fits within your vision for your practice.
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3 Questions to Help You Evaluate Yourself as a Leader
Are you a practice owner? Being a leader is complicated, isn’t it? You’re not the only one to struggle with running your business and business systems while also leading your team and keeping your practice (and yourself) healthy.
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The Jameson Files 111 – Dr Maurice Miles: The Journey to My Ideal Practice
Carrie Webber [00:00:10] Welcome to the Jameson Files. I’m Carrie Webber and I’m your host. We’re so glad to have you with us. Thank you so much for tuning in. To listen more about the stories that we share with dentists across the country. And lessons learned that can hopefully help you on your journey to pursuing…
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The Jameson Files 110 [FAQs] What Are Your Practice Performance Metrics?
Carrie Webber [00:00:13] Welcome back to the Jameson Files. I’m Carrie Webber and I’m your host. I’m excited to have you back with us for this episode. This is a special episode of The Jameson Files where we will be focusing on some quick-fire topics with one of my friends and colleagues. Dru Halverson. Dru, thank you…
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How to Increase Productivity with Work-Life Balance in Your Dental Team
We’ve picked three ways that you can help your dental team members find a better work-life balance and therefore increase the productivity of your practice.
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Developing Your Dental Practice With Marketing Help: A Case Study
Developing your dental practice, to be specific, marketing your practice is much more difficult than you ever imagined. You want your marketing efforts to match who you are as a dentist.
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How Do You Find a Healthy Balance in Dental Practice Ownership?
Find your balance. Find direction. Delegate more. Make decisions. Determine your next steps. Ask yourself the hard questions that need immediate answers. Take the time to gain the clarity you need to get off-center and get moving!
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How to Honor Your Patient and Overcome Patient Objections Simultaneously
Permission-based case presentation is a tool you can use to overcome patient objections more effectively.
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5 Steps to Put You on the Path to a Million Dollar Dental Practice
While we know the big goal is a multi million dollar dental practice, your ultimate goal needs to be broken down into several smaller goals.
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Case Presentation | Use These 4 Powerful Tools to Boost Your Patient Acceptance Rate
Case presentation can be a relationship-building experience.
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10 Tips for Successful, Effective Team Meetings
Here are 10 practical tips for successful, effective meetings that will leave each member of your team feeling energized and ready to implement what you’ve learned.
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The Jameson Files 109 – Mastering Patient Communication with Dr. Shannon Maddox
Carrie Webber [00:00:10] Hi everyone and welcome back to the Jameson files. I’m Carrie Webber and I’m your host And I’m so excited for another episode of our podcast where I get the opportunity to interview an amazing doctor from Oklahoma City, Oklahoma. A dear friend of mine and my own personal dentist, Dr. Shannon Maddox. Dr.…
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The Jameson Files 108 – Dental Marketing with Nate Porter
Carrie Webber [00:00:10] Welcome back to another episode of the Jameson Files. I’m Carrie Webber and I’ll be your host once again and I’m really excited today because this episode we’re going to be spending time with one of my teammates here at Jameson our Chief Marketing Officer Nate Porter So Nate thank you so…
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How Do I Handle A Toxic Team Member?
What is a toxic team member? We are often asked questions by dental professionals who are at a loss for what to do about a problem that isn’t exclusive to dentistry. Inevitably, the questions are: “What do I do about a team member who is resistant to change and affecting the rest of the team?…
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How to Break the Cycle of Single-Tooth Dentistry
Practicing single-tooth dentistry is exhausting. Being a dentist is everything you thought it would be—and simultaneously nothing like you imagined. If you could have spent as many years learning marketing and business administration as you did dentistry, then you’d be set, right? Your practice would be blossoming. You’d be expanding. Your goals would be met…
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5 Tips for Developing Your Dental Practice by Investing in Your Dental Team
Developing your dental practice and managing your dental team has felt like building a brick wall—heavy, hard labor. Except before you got to the heavy lifting, you first had to learn how to make bricks from nothing, weigh the pros and cons of 50 different kinds of mortar before selecting one, workshop how to prepare the foundation for the bricks, and then finally learn how to assemble the bricks and mortar into a wall that won’t come tumbling down.
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Should Dental Technology be a Principal Player in Your Practice?
By Carrie Webber, Chief Communications Officer and Co-Owner of Jameson Management & Marketing How do you know what dental technology to add to your practice? The dental industry is changing and evolving with dental technology. But as an industry, the dental community has been cautious to adopt new technology. This reluctance has been the result…
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Why You Need a Dental Website Your Patients Will Love
Growing a Dental Practice with a Good Dental Website You’re good at what you do. No one has to trust you on that, either, because your patients have nothing but good things to say about you and the experience they’ve had in your office with your team. But what does your dental website say? You’re looking…
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10 Reasons Your Potential Patients Aren’t Coming to See Your Dental Practice
How to Grow Your Dental Practice Growing a dental practice isn’t easy. It takes hard work, time, and dedication to continually seeking to improve and grow with the practice. A vital part of growing your practice is welcoming new patients. But what do you do if you’re not seeing many new patients? Evaluate your dental…
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10 Ways Millennials are Changing the Local Dental Practice
By Marisa Porter, Chief Creative Strategist at Jameson I’m a millennial. Though I’m right at the cut-off point, I think more like a millennial than I think like any other generation. I’m part of the micro-generation named the Oregon Trail Generation. The kids of this micro-generation were kids right at the sweet spot between the…
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10 Things You Need to Know Before You Buy Your First Dental Practice
How to Buy a Successful Dental Practice Pick out a successful practice from among the list of practices for sale from retiring dentists, and buy it. Poof! You have a successful practice. If only it were that simple, right? You already know there is a laundry list of things that must be evaluated before you…
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The Jameson Files 107 – Dr. Shannon Maddox – The Pitfalls of Buying and Building a Dental Practice
Carrie Webber [00:00:10] Hi everyone and welcome back to the Jameson files. I’m Carrie Webber and I’m your host And I’m so excited for another episode of our podcast where I get the opportunity to interview an amazing doctor from Oklahoma City, Oklahoma. A dear friend of mine and my own personal dentist, Dr. Shannon Maddox. Dr.…
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The Jameson Files 106 – Leadership with Dr. Cathy Jameson
Carrie Webber [00:00:10] Hi everyone and welcome to the Jameson files. I’m Carrie Webber and I’ll be your host today and I am honored and thrilled to have with us as our guest today Dr. Cathy Jameson our founder here at Jameson. Carrie Webber [00:00:25] And my mom. Dr. Cathy Jameson [00:00:26]It’s great to be with you. It is great…
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Hey, Doctor, Are You Working Too Hard?
5 Common Mistakes Dentists Make That Mean They Work Harder Work smarter, not harder—we as a society have this saying for a reason. Stretching ourselves too thin—even while working in a profession we truly love and were made to do—can only result in one thing: burnout. Building a dental practice from scratch is no easy…
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The Jameson Files 105 – Dental Practice Evolution with Dr. John Jameson
Carrie Webber [00:00:10] Welcome to another episode of The Jameson Files. I’m Carrie Webber, I’ll be your host today. And I’m so excited to have as our guest today one of Jameson founders Dr. John Jameson who is also the inspiration of the title of our podcast “The Jameson Files”. A nod to a column…
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What No One Tells You About Dental Marketing
I was at a marketing summit a few months ago and was attending the fifth session of the day about social media trends when it hit me: Why does the conversation in the marketing space always seem to focus in on a niche marketing platform or new trend? Instead, why isn’t there more focus on…
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The Jameson Files 104 – Communication, Vision, and Leadership with Dr. Cappy Sinclair
Have you ever had your dentist call you the day before your appointment to make sure your expectations were clear? Dr. Cappy Sinclair talks about this and other things he's learned over the years of building a successful Cosmetic Dentistry business.
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The Jameson Files 103 – “Community” with Dr. Loeta Robles
Dr. Robles has a long relationship with her community in Chico, CA. They've been there for her through some challenging times. With the recent advent of devastating forest fires in Paradise, CA, Dr. Robles has found a uniquely meaningful way to contribute to her community while lifting her practice and patients as well as neighboring dental practices and patients displaced by the forest fires.
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The Jameson Files 102 – Origin Story with Dr. Cappy Sinclair
Carrie Webber: [00:00:13] Welcome to the Jameson Files. I’m Carrie Webber your host. And on this episode we’re joined by Dr. Cappy Sinclair of Virginia Beach, Virginia. We’re going to talk about his incredible origin story that took him on a journey from art restoration to smile restoration. So thank you so much for joining…
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The Jameson Files 101 – Origin Story with Dr. Loeta Robles
Carrie Webber: [00:00:09] Welcome to the Jameson files. I’m Carrie Webber and I’ll be your host. On this episode we are joined by Dr. Loeta Robles of Chico California. And we have the chance to talk about her incredible origin story as her journey in becoming the phenomenal dentist that she is today. So thank…
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Shifting Your Dental Business Efforts with the Digital Age
We as a society have entered into what economists and the like are calling The Fourth Industrial Revolution or as Deloitte Global calls it, “The Big Shift”.* The digitization of the way we as a society function and interact through technology is dramatically shifting the way businesses are starting to function both with the internal…
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The Personal Side of Case Presentation
As dental professionals, you live within the clinical side of the care you provide – so much so that I dare to say many forget just how personal the work you do for patients can be to them. You are working on a very intimate zone of the human body – the mouth. If you…
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Overcoming “I’ll Think About It”
In 2013, a Gallup poll revealed that 1/3 of the American population did not visit the dentist in that entire year. A saddening truth when it comes to the prioritization of dental health in the mind of the patient. The ADA released survey results in 2014 on why adults forgo dental care. While the results…
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Considering Multiple Locations? Think CONTINUITY.
As we have more and more conversations with high performing dentists and teams throughout the U.S., there is more interest than ever before in the entrepreneurial approach to owning multiple locations. The “group practice” model is often not fully developed in the beginning of its growth, which can lead to headaches for the practice owner(s)…
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Telephone Technique: The Window to Your Dental Practice
Did you know that you have less than 15 seconds to make a great impression with someone? Did you know that the first words out of your mouth when answering the phone are judged not only on what you say but also how those words are spoken? Did you know that the first words out…
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