A Really Brief History of Website Platforms Once upon a time, websites were online calling cards. Think about them like billboards that passersby might see while zooming down the highway of the internet.  Except that they often didn’t.  Nobody was sure why they had a website, but they were very cool. Then, a long time…

The clarity of the laws around web accessibility will continue to evolve. Accessibility is common sense and a right. Soon, all websites will be required to adhere to some standardized set of rules for accessibility. And before that point, all websites are in danger of litigation, especially in health and care industries.

How Your Practice’s Website Can Keep Engaging Potential Dental Patients in 2022 As the world continues to change, dental practices are changing with it. The way that patients search for and select a dentist has changed drastically over the years. In order to stay competitive in this ever-changing market, dentists must adapt their website strategies…

1. Set the tone. You’ve done your homework and have chosen to reopen your dental practice. There are a lot of opinions out there, so how do you handle the marketing of reopening? In our experience, if the plan is a solid one and you’re abiding by state laws and CDC recommendations, the best tone…

By Marisa Porter and Mindy SchoenemanChief Creative Strategist and Editor-in-Chief From the logo to your patients’ impression, to other practices in the city, here are 10 things to consider when choosing a name for your dental practice. Choosing a name for your practice is no small thing. Do you use your name? Do you somehow…

“Those who stabilize now will soar later.” —Cathy Jameson. Our heart breaks for those of you who are forced to close your doors for two weeks, three weeks, or more. We know the uncertainty is the worst thing. Most dental practices can handle a temporary closure if they feel they can reschedule, rather than indefinitely…

By Marisa Porter, Chief Creative Strategist at Jameson I’m a millennial. Though I’m right at the cut-off point, I think more like a millennial than I think like any other generation. I’m part of the micro-generation named the Oregon Trail Generation. The kids of this micro-generation were kids right at the sweet spot between the…